Olympic Games: Simon Ehammer is P&G campaign ambassador

Swiss track and field athlete Simon Ehammer is Procter & Gamble P&G's ambassador for the Paris 2024 Olympic Games. As part of the "High performance. Every day." campaign, the Swiss decathlete is embarking on the "Road to Paris 2024" together with P&G.

(Image: zVg.)

As part of the collaboration, P&G is accompanying Simon Ehammer as he prepares for the Olympic Games. The company has been a global partner of the International Olympic Committee (IOC) since 2010 and has already announced the extension of the partnership until the Los Angeles 2028 Olympic Games. The partnership also includes global cooperation with the International Paralympic Committee (IPC) for the Paralympic Games. In recent years, the company has accompanied numerous top athletes as part of this commitment - such as this year's track and field athlete Ehammer.

Same values and philosophy

With P&G, Simon Ehammer has a strong partner at his side who strives for the same goals with its philosophy and products: to constantly improve and contribute to a good future for generations to come. "In line with the Olympic spirit, we want to demonstrate outstanding performance and promote positive social change. This applies to equality, inclusion and environmental sustainability as well as respectful coexistence," explains Kristina Bulle, CMO Procter & Gamble DACH, Vice President Brand Building. "To this end, we specifically support athletes like Simon Ehammer, who share our fundamental values and join us in setting clear signals for a better world through top-class sport."

Largest Swiss campaign since the start of the partnership

Procter & Gamble will support what it claims is the largest national campaign in Switzerland since the start of the partnership between P&G and the IOC with a comprehensive competition. By purchasing participating P&G brands, consumers can win tickets for the Paris 2024 Olympic Games and a meet & greet with Simon Ehammer, among other prizes. The campaign is supported by numerous retailers and online retailers throughout Switzerland. More information on the campaign will follow in April.

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