Tui Suisse sends a branded streetcar onto Zurich's rails

Parallel to the traditional peak booking period in the first two months of the year, travel provider Tui Suisse is sending a mobile brand ambassador onto the streets of Zurich. Since the beginning of February, a VBZ streetcar with the Tui smile has been on the city's route network.

With the motto "Die gaaaanz Wält. For Züri." the travel generalist invites ferry passengers to immerse themselves in the most diverse travel worlds from road trips to cultural and family vacations around the globe and to be inspired. These are accompanied by colorful, expressive images and a direct address to passengers in Swiss German.

"The design of the Tui streetcar symbolizes our DNA as a Swiss travel provider and is the ideal brand ambassador for us with emotional appeal both internally and externally," says Philipp von Czapiewski, Managing Director of Tui Suisse. "On the one hand, we can make our diverse Tui world optimally visible and tangible thanks to the large spaces. On the other hand, the streetcar has become an integral part of our Tui culture, as we use it whenever possible as a venue with a unique atmosphere for both employee and partner events."

Streetcar interior with information and inspiration

The design concept, including the direct customer approach, is also consistently continued inside the streetcar. Atmospheric images are complemented by information about travel. Information boards and QR codes provide specific information on topics such as flexibility when traveling, the nearest Tui branch or sustainability projects of the Tui Care Foundation. Guests who would like to be inspired by personal travel reports can use a corresponding QR code to go directly to the travel podcast "Tschüss&Ciao", in which a selected Swiss personality reports on a destination. Tui is also holding a competition with the chance to win a travel voucher. 

The streetcar in the Tui Suisse design will run on various Zurich public transport lines until at least summer 2024. The concept was developed and the design created in collaboration with long-standing Tui partner Top Line, while the practical implementation was carried out by Scanwork. This is the third time that the partners have worked together on a Tui streetcar project.

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