Brandpulse creates positioning and brand design for Création Baumann
The internationally active company Création Baumann stands for textile premium solutions in interior design. The Brandpulse agency has comprehensively revitalized the interior design brand.
The Family business Création Baumann faced various brand strategy challenges recently. Brandpulse conducted a comprehensive brand analysis and laid the foundations for repositioning the brand in a brand strategy workshop with Création Baumann.
The new value proposition "Innovative textile solutions for interior design", the high technological competence as well as the drive for permanent self-optimization are now expressed in a brand logo revised by Brandpulse with matching design elements and a future-oriented imagery. The brand's high aesthetic standards, coupled with timelessly modern design, led to a clear and reduced design language in the branding.
Based on the newly developed brand design, Brandpulse defined the layout and application principles, developed a design framework concept as well as guidelines for the use of the imagery.