The Family business Création Baumann faced various brand strategy challenges recently. Brandpulse conducted a comprehensive brand analysis and laid the foundations for repositioning the brand in a brand strategy workshop with Création Baumann.
The new value proposition "Innovative textile solutions for interior design", the high technological competence as well as the drive for permanent self-optimization are now expressed in a brand logo revised by Brandpulse with matching design elements and a future-oriented imagery. The brand's high aesthetic standards, coupled with timelessly modern design, led to a clear and reduced design language in the branding.
Based on the newly developed brand design, Brandpulse defined the layout and application principles, developed a design framework concept as well as guidelines for the use of the imagery.