Aroma creates visual appearance for the national costume festival 2024

The city of Zurich will host the Swiss National Costume Festival for the third time from June 28 to 30, 2024. Around 100,000 visitors are expected. Aroma Creative is responsible for the visual appearance. The Aroma Productions team will provide support in event organization and implementation.

The three-day folk festival with numerous fairgrounds in the heart of Zurich offers with a varied program a connecting platform for young and old. From various stages, the traditional costume exhibition to the traditional costume parade as a highlight, the festival invites you to celebrate and participate.

Conceived as an intergenerational and tradition-conscious event, Aroma Creative focuses on young talent in addition to experienced professionals. "Training the Next Gen is a matter close to Aroma's heart. It was therefore obvious for us to assign our apprentices to the nationally shining project with appropriate support," says Philipp Häcki, Art Director and Next Gen expert at Aroma. Thus, the visual appearance - from the logo to the print products - an independent and need-based visuality was created.

The poster is a tribute to Swiss poster art of the early 20th century, when painters were still hired to design posters. A traditional costume woman from Appenzell in the Innerrhoder working day costume is shown. Her black winged cap of a headdress is juxtaposed with the punk's mohawk haircut, symbolizing a cosmopolitan city. The poster was conceived by Aroma and realized by illustrator Olivia von Wattenwyl from Bern.

"With today's unveiling of the motifs, the starting signal has been given for our festival, which was last held in 2010. Around 7,500 participants are looking forward to a large, well-organized festival," says Max Binder, former president of the National Council and president of ETF2024.

Responsible for Federal Festival of Traditional Costumes: Max Binder (President), Johannes Schmid Kunz (Managing Director ETF2024), Ursula Hänni (Communication Department). Responsible at Aroma: Lukas Meier (overall responsibility), Philipp Häcki (art direction), Ariya Fischer (apprentice P3D, specialization creation), Moorea Derradj (apprentice graphic designer EFZ). Illustration: Olivia von Wattenwyl.

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