"Brand? Dare!": Second Brand Forum in Austria
After last year's successful premiere, the Brand Forum will be held again this year at the Austrian Brand. Five speakers will take a look at the topic of brands from different perspectives. They all agree on one thing: Brand is trust. Brand needs trust.
At 1700 meters above sea level, the Brand Forum will bring together brand experts, brand managers and scientists in an exclusive circle of around 30 people on June 23 and 24, 2023. "At the end of the two days, there will be new relationships with brand makers, new ideas on how to strengthen your brand internally and externally, and new energy to powerfully shape the next generation of your own brand," says Bastian Schneider, brand expert and honorary board member at Brand Club, the organizer of the Brand Forum.
In addition to the venue itself, the formats are also special. They ask the speakers to engage in dialogue, promise substantial depth, plenty of variety, and the opportunity for all participants to get intensively involved in the program.
The forum will be opened by strategy professor and author Kurt Matzler. As the leading head of a strategy consulting company, he is convinced that diversity and the wisdom of crowds lead to better and more successful strategies. As an extreme athlete, Matzler sees exciting parallels between sports, strategy and leadership.
With her company "Clarissakork", Clarissa Steurer has developed an unconventional idea into a million-dollar business. The often invoked buzzwords authenticity, sustainability and regionality are not just half-hearted lip service in her Bregenzerwald manufacture, but lived philosophy. With Kloster Kitchen, Mario Fürst has founded his 40th company and cites "gaining trust and thus retaining customers" as the most important success factor for long-term customer loyalty.
In addition, there are two contributions from the world of finance. Holger Meyer was the first German employee of Google in 2001. Since moving to the banking industry, he has been exploring how to bring digitization to a regional bank. Felipe Gomez de Luis from VP Bank provides insights into unconventional brand experiences that clearly set him apart from other players in the financial industry.
The Brand Forum 2023 will take place on June 23 and 24, 2023 in Brand/Vorarlberg. Organizer is the Brand Cluban international community with partners in Austria, Germany and Switzerland. All members are united by the passion to look at the brand from an overall entrepreneurial perspective.
