Heads designs the new brand Movon
Founded in February 2023, Movon aims to become the leading provider of sustainable mobility solutions in the fleet sector. Heads Corporate Branding has given the new brand a fitting shape with a concise brand design.
As a subsidiary of Amag Leasing, Movon offers leasing transactions for fleet customers as well as fleet services from a single source. "We optimize the mobility of our business customers through sustainable as well as innovative solutions and at the same time support them in achieving their corporate goals," says Managing Director Sergio Calabrese, explaining Movon's mission.
The dynamism and progressiveness suggested in the name, derived from the English term "move on," is also reflected in the design. The accent arc in the logo is intended to signal movement and underscore the significant pronunciation. With a warm, energetic visual aesthetic, Movon also wants to present itself as a holistic, innovative partner in the fleet leasing business for SMEs and large companies. The bright blue as the brand color rounds off the dynamic appearance.
Responsible at Movon: Sergio Calabrese (Managing Director), Giovanni Luca Carta (Head of Sales & Communication), Jamilla Allaoui (Manager Marketing Communications). Responsible at Heads Corporate Branding: Ralph Hermann, Dominique Banschbach, Sina Frank (Consulting/Strategy), Marco Simonetti (Design/Graphics).
