MetaDesign positions SIG on its way to a sustainable future
SIG, global supplier of packaging systems and solutions, is making the brand fit for the future: with a new brand experience by MetaDesign, the focus is on sustainability.
It's no secret: the world's population is growing and needs safe and affordable food, while at the same time reducing its consumption of CO2 and plastic. As a leading global provider of packaging systems and solutions, SIG has the vision not only to change its customers' business for the better, but also to be a sustainability leader. On the occasion of the acquisition of Scholle
IPN and Evergreen Asia assisted MetaDesign SIG with the repositioning.
To kick off the strategic collaboration, MetaDesign translated SIG's ambitious vision into the leitmotif "for better" and a corresponding narrative. "for better" is intended to describe the claim to develop the most sustainable packaging. Furthermore, "for better" inspires SIG to deliver innovative and flexible solutions, to do pioneering work and to contribute to changing the business of SIG customers for the better.
New brand experience
On this strategic basis, MetaDesign has created a brand experience that brings the SIG journey to life in the sense of "for better". It tells the story of makers who never stand still. Of innovative ideas that start with a scribble. And of speed and dynamism, because sustainability is an absolute urgency for the planet and for us humans. At the same time, SIG is creating something distinctive in an environment dominated by technology and precision. The essential element of the experience is the digital experience, which is simply structured, can be quickly and flexibly adapted to changing user behavior thanks to its modularity, and is at the same time expected to be barrier-free. Spatial branding for tradeshows and office environments, on the other hand, live sustainability through easily scalable concepts in combination with sustainable materials.
However, the real flagship of the new brand experience is the packaging itself, together with the new, harmonized packaging design across all product families. In addition, a so-called "Explosion View" in 3D makes the two most important, but from the outside invisible drivers of sustainability - number of layers and materials used - easily visible.
