Heads designs the new Mobilog brand

Mobilog, a provider of logistics services in the automotive sector, commissioned Heads Corporate Branding to develop a new brand. With a concise brand identity, Mobilog presents itself as a competence center for vehicle and parts logistics.

The jump of the i-dot symbolizes movement.

Mobilog was founded in 2021 as part of the AMAG Group to respond to the growing demands for high-performance logistics in the automotive sector. The high model and product range diversity and increasing service demands of customers are constantly presenting vehicle dealers and workshops with challenges. Mobilog positions itself as a competence center for all logistics activities in the vehicle and parts business.

Heads was entrusted with finding the name when the company was founded. Mobilog stands for the combination of mobility and logistics. Now Heads was tasked with designing a corporate identity for Mobilog that would make the company more independent and make it clear that the logistics service provider is available to the entire industry as a competent partner.

The fact that Mobilog moves Switzerland is symbolically expressed in the new logo by the displacement of the "i-dot" - the sphere. This sphere runs through the brand's new appearance as a strong recognition feature. In addition, the main color, the deep sky blue in contrast to the white, creates a concise design language.

The "Sphere" serves as a striking design feature.
Coherent application of the new design.

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