Swiss Brand Observer: These are the top performing brands
With this new award, the Link market research institute recognizes not only the financial value of brands, but also their long-term impact and contribution to society.
A new award for Switzerland's top brands: for the first time, the market research institute has honored the top performers of 2022 with the "Swiss Brand Observer Top Brand Award 2022" and the "Swiss Brand Observer Top Mover Award 2022".
Last year, the Swiss Brand Observer, the largest continuous brand tracking system in Switzerland, examined and evaluated 200 brands from seven industries. The top performers in the categories "Innovation," "Brand Attractiveness" and "Corporate Social Responsibility" have now been honored for the first time by Link with the Swiss Brand Observer Top Brand Award 2022.
Not only the financial value
Companies that excel here show that they are able to develop innovative products and services, build a strong bond with their customers and assume social responsibility. The Swiss Brand Observer Top Brand Award 2022 thus recognizes not only the financial value of a brand, but also its long-term impact and contribution to society.
This year, Link is also presenting the Swiss Brand Observer Top Mover Award 2022 for the first time, honoring those brands that have developed particularly positively over the past year, especially in comparison with their competitors. Specifically, brands with a particularly positive development in the areas of brand consideration and customer satisfaction are awarded, whereby both key figures are included in the calculation in equal parts. The Swiss Brand Observer has been tracking 26 KPIs of relevant brands from Switzerland on a weekly basis since September 2021 - the past year 2022 was the first complete measurement year.
The winners at a glance
Top Brand Award: Category Brand Attractiveness - Top 3
- Financial service providers: 1. Twint, 2. Neon, 3. Raiffeisen
- Health insurance companies & insurances: 1. Die Mobiliar, 2. Swica, 3. Helsana
- Telecommunications & Entertainment: 1. Wingo, 2. Netflix, 3. Swisscom
- Online retailing: 1. Galaxus, 2. Digitec, 3. Orell Füssli
- Stationary trade: 1. Migros, 2. Coop, 3. Ikea
- FMCG Brands: 1. Zweifel, 2. Lindt, 3. Ovaltine
- Providers & service providers: 1. SBB, 2. Swiss, 3. TCS
Top Brand Award: Corporate Social Responsibility Category - Top 3
- Financial service providers: 1. Raiffeisen, 2. cantonal banks, 3. PostFinance
- Health insurance companies & insurances: 1. Die Mobiliar, 2. Suva, 3. Helsana
- Telecommunications & Entertainment: 1. Swisscom, 2. M-Budget Mobile, 3. Netflix
- Online trade: 1. Migros online, 2. Coop online, 3. postshop.ch
- Stationary trade: 1. Migros, 2. Volg, 3. Coop
- FMCG Brands: 1. Rivella, 2. Ovaltine, 3. Zweifel
- Providers & service providers: 1. SBB, 2. Postbus, 3. TCS
Top Brand Award: Category Innovation - Top 3
- Financial service providers: 1. Twint, 2. Raiffeisen, 3. Revolut
- Health insurance companies & insurances: 1. Die Mobiliar, 2. AXA, 3. Helsana
- Telecommunications & Entertainment: 1. Netflix, 2. Swisscom, 3. Disney+
- Online retail: 1. Galaxus, 2. Digitec, 3. Brack.ch
- Stationary trade: 1. Migros, 2. Ikea, 3. Coop
- FMCG Brands: 1. Doubt, 2. Nespresso,3. Ovaltine
- Provider & service provider: 1. SBB, 2. Mobility, 3. Uber
Top Mover Award
- Apple Pay
- KPT
- Play Suisse
- Salt
- YouTube Premium
- Ricardo
- Jumbo
- avec
- Ricola
- Volvic
- Lotus
- comparis.ch
- JobScout24
