Martin et Karczinski with new appearance for Wyss & Partner

New appearance, sharpened positioning and a campaign to private SME clients and foundations: Martin et Karczinski freshens up Wyss & Partner.

Wyss & Partner, the asset manager based at the foot of the Pizol, has a new brand identity and sharpened positioning. For this, the company has commissioned Martin et Karczinski, who have made the new appearance shine, it said in a statement.

A central role in the new brand identity is played by the website with assessments of economic developments, financial markets and conclusions for investors. The focus is on key images such as gold quartz, Apollo butterfly and Turk's crescent flower on a background of slate rock, accompanied by eye-catching headlines.

A print and digital campaign underscores the new image, with a focus on private SME clients and foundations in the home region between Zurich, Chur and Lake Constance. The testimonials: a store owner who has handed over her business and now has her pension managed by Wyss & Partner or a busy SME entrepreneur who is happy that his private assets are managed by asset managers who are also entrepreneurs.

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