Stuiq invents "Berry
Waldis Working Place/Waldis Lucerne and Rüegg-Naegeli Zurich are now called "Berry". The two companies for the design of modern learning and working environments are forming under the new, fresh and emotional brand. Stuiq implemented the branding. The mission: think differently, have courage.
The new brand "Berry" stands for the transformation of two companies, value models and cultures that make it their business to create modern workspaces of today. New Work is more than just a beautifully designed space. The future of work demands new forms of collaboration - less daily routine, more experience.
Stuiq develops the brand identity holistically with its holistic way of thinking and is responsible for positioning, naming, branding and awareness communication. Co-creation with the client is a key success factor. "Rebranding is an exciting and intensive process. Even more so when three companies have to be brought under one hat," says Patrick Waldis, CEO of Berry. "This requires experience, know-how, a whole lot of inspiration and people who see opportunities and not barriers. People who are courageous and can inspire."
The fresh brand gives 80 employees in Zurich and Lucerne the Berry spirit. How Berry positions itself? "Colorful, modern and never boring. And in every respect," says Stuiq CD Anna Kindlimann. To this end, eight combinations of logo colors and backgrounds were created that can be used in a variety of communicative ways.
Stuiq already teased the transformation before the launch of the new brand in order to generate attention and excitement. During the entire change process, Stuiq also closely accompanied the internal communication. According to the agency, the appearance and brand feeling offer the best prerequisites for a "love brand". Therefore, many surprises and fashion and lifestyle products were created, so that Berry is "worn" everywhere and triggers an experience at all touchpoints.
