On February 24, 1991, Radio 32, based in Solothurn, went on the air for the first time and is now celebrating its 32nd anniversary. What began with eight employees in economic area 32 has developed, according to its own information, into the most listened to private radio station between Biel, Bern and Aarau.
A new look for the anniversary year
For its birthday, the radio station treats itself to a new look. The new logo incorporates familiar basic elements of the previous brand identity: Certain elements of the 32-year-old brand identity, such as the circle with the number 32 and the bar with the radio lettering, have been retained in a modernized form. The new primary color green is intended to represent the rural broadcasting area as well as the down-to-earthness, reliability and joie de vivre of the listeners. The fact that nothing changes on the soundtrack and that the Radio 32 crew remains true to its listeners in terms of content is to be underlined by the campaign claim "The same in green" with a wink. Media designer and art director Oliver Fennel is responsible for the concept.