Heimoto realizes relaunch for Lift.ch
The Heimoto agency has developed the Lift.ch website into the brand's digital hub for the manufacturer of passenger and goods elevators AS Aufzüge.
Based on the user journeys, it was possible to identify the primary goals of the user on the website can be addressed. The central topics here are submitting a fault report, contacting employees, and forwarding to specific planning tools. These call-to-actions are brought together in a central location in the form of the contact and service tool. Integrated on all pages, it generates enough attention - without being disruptive - to always be found.
A clear and modern visual language was created for the website from the existing corporate design. The framework is provided by the independent typography and the reduced color palette. The visual language was completely redeveloped - a clear and factual product presentation by means of 3D visualizations combined with an editorial style of references and an authentic representation of the employees in their everyday situations.
The goal was to reduce and focus the website content to the most relevant information. To this end, the quality of each asset was greatly improved. Numerous 3D visualizations are designed to highlight the value of AS Elevators and demonstrate their versatile use. Each lift model has a soft configurator that allows users to explore the range of products and their possible features.
With the "Lift Stories" section, the print magazine is now digitized and seamlessly integrated into the website. Here, references are shown in detail, accompanied by lots of visual material and employee insights.
Responsible at AS Aufzüge: Andrea Schönholzer (Marketing Management), Leif Empen (Project Management), Anna Ziccarelli, Laura Truschinski (Project Team). Responsible agency: Home photo.
