Sofie provides a new view of Freihof Küsnacht

Freihof Küsnacht works with people with addiction problems and or a mental illness and with delinquents on their future and has been offering services in the areas of social therapy, residential support and work integration for over 40 years. Its fundamental goal is a reality-compatible and sustainable integration through inclusion and the building of skills to be able to deal independently with the demands of life and society.

"The relaunch of our website was the starting point for a successful and effective new look. Thanks to the new structure and information hierarchy, we can now provide our extensive range of therapies with work, integration and employment programs in a clear and understandable way," explains Katja Cangero, Managing Director of Freihof Küsnacht.

While revising and refreshing the primary basic elements of the corporate identity, a redesign of the logo was an obvious choice. In line with the newly defined corporate typeface, the logo takes first place and functions as the most important identifying mark. The punctuation of the square bracket visualizes an open field of work with a clearly defined scope of action. The typographic design in two colors is intended to create an unagitated typeface and is combined with a sophisticated visual language, which is intended to round off the overall appearance in a positive and sympathetic manner.

Responsible at Freihof Küsnacht: Katja Cangero (Managing Director), Beat Stark (Deputy Managing Director), Beatrice Betschart (Head of Work Education & Supported Employment; Member of the Executive Board), Isabel Hammer (Head of Projects), Responsible at Sofies Kommunikationsdesign: Kevin Casado (Consulting, Strategy), Roger Steck (Creative Director), Anja Meier (Design), Pasquale Li Voti (Consulting, Digital), Luca Moor (Code), Timo Buff (Code), Melissa Federer (Code), Pawel Streit (Photography).