The K trade fair in Düsseldorf is the most important industry event for the plastics and rubber industry. After three years without face-to-face global exchange, all industry players had high expectations for the trade show. With over 3000 exhibitors from all continents, the sponsors reported a turnout just below pre-Covid levels. This included the Swiss company Otto Hofstetter. With an export rate of almost one hundred percent, a presence at the packaging industry's most important trade show is a must for its managers. For this significant appearance, the company relied on the brand experience expertise of the creative agency Yellow.
Swiss craftsmanship enjoys an outstanding reputation throughout the world. Despite a high degree of automation, it also determines the quality of the products in Otto Hofstetter's tool manufacture. The creatives at Yellow saw these two factors ideally combined in the traditional Swiss shear cuts.
Yellow developed the key visuals for the trade fair appearance on the basis of templates by the silhouette artist Ueli Hauswirth from Zweisimmen. The motifs set the accent at the trade fair stand, which again consistently dispensed with exhibits and focused exclusively on networking. The adapted silhouette motifs by Ueli Hauswirth were consequently also used for invitations, social media and landing page up to the customer gift.
Responsible at Otto Hofstetter: Stefan Zatti (Head of Sales and Marketing). Responsible agency: Yellow.