Furrerhugi creates new look for Züri Fäscht 2023
The next Züri Fäscht will take place in July 2023. Furrerhugi is again responsible for the overall communication of the Züri Fäscht and has given the visual appearance a fresh look.
In collaboration with the illustrator Jaron Gyger and the FHGR spin-off Chilyvent, Furrerhugi has revised the key visual and the Züri-Leu for the Züri Fäscht 2023. Since Thursday, the new look has been creating anticipation for the upcoming festival. With the skyline of Zurich and Lake Zurich, the key visual is based on the tradition of the Züri Fäscht as a lake night festival.
Color mane, joyful laughter
With his colorful mane and the joy he radiates, the new Züri-Leu embodies the departure into the future and the diversity of the Züri Fäscht. For this purpose, the illustration was refreshed and based on emoticons. The Züri-Leu can now not only roar, but also wink at the visitors. the website and the social media channels as well. 
Focus on sustainability
The Züri Fäscht is also breaking new ground in the area of sustainability, and in 2023 will be implementing a Sustainability concept um. This was developed with the involvement of municipal and private organizations. The sustainability strategy focuses on long-term goals and works step by step to achieve them. Waste is to be reduced by 50 percent with the new concept.
In addition, the final phase of sponsorship has begun. However, there are still opportunities for companies to present themselves on interesting topics such as family, sustainability or waste disposal at Züri Fäscht.
Responsible at Züri Fäscht: Jeannette Herzog (Business Manager). Responsible at Furrerhugi: Andreas Hugi (Mandate Management), Sonja Glauser-Rychener (Art Direction), Patrick Blaser (Consulting), Sarah Bünter (Consulting). Illustration: Jaron Gyger. Animation: Philip Zurmühle (Chilyvent).
