Yellow exports a piece of Switzerland for Otto Hofstetter
The Otto Hofstetter company had its appearance at Drinktec 2022 in Munich developed by Yellow. Based on the strategic brand position, the agency had a piece of Switzerland placed in the middle of the hustle and bustle of the exhibition halls.
After a four-year break, Drinktec, the world's leading trade fair for the beverage and liquid food industry, took place in Munich a few days ago. The industry's expectations of the trade fair were high, as international contact had been almost non-existent in the last two and a half years due to Covid.
For this important appearance, Otto Hofstetter relied on Yellow's brand expertise. The client and the agency jointly decided to maintain the philosophy of previous appearances and to focus completely on the social component of a trade fair.
Amidst the hustle and bustle of people and the noise of production facilities exhibited by other suppliers, the Uznach-based tool manufacturer welcomed its customers, partners and guests from all over the world to a piece of Switzerland. The breezy alpine landscape provided a relaxed setting for the Otto Hofstetter AG sales team to refresh their personal connections, catch up on the business progress of their interlocutors and exchange ideas on upcoming projects. Consequently, the piece of Switzerland in Munich also determined the entire trade fair communication from invitation and landing page to the customer gift that every visitor received on their way home. 
Responsible at Otto Hofstetter: Stefan Zatti (Head of Sales and Marketing). Responsible agency: Yellow.
