Kontx carries for tower coffee lovers "Behind the Beans".

The agency supports the company in mastering the balancing act between tradition and innovation. "Especially with a product like coffee, which wins its lovers through its aromatic smell and delicious taste, it takes a lot of creativity to make the associated attitude to life tangible on social platforms," explains Kontx Managing Director Bettina Gebhardt.

Kontx had the two celebrity chefs Rolf Caviezel and Tobias Funke speak for Turm Kaffee. Since both chefs address different target groups, separate social media strategies were developed - each under the motto "Behind the Beans".

While Rolf Caviezel prepares recipes with coffee for B2C, giving simple tips, Tobias Funke educates B2B about the coffee craft. For example, in a video shoot that took place at the Barista Academy, Caviezel developed short recipe reels and simple tutorials in which he shows how versatile and creatively coffee can be used as a basic ingredient.

In order to teach restaurateurs and private individuals the barista craft and introduce them to the art of coffee preparation, Turm Kaffee opened its first Barista Academy at its headquarters in St. Gallen in 2019. With its detailed range of courses, the traditional roastery appeals to coffee aficionados.

True to the motto "Behind the Beans," the traditional company opens its doors, trains home baristas, tells stories from the past, and builds bridges to the future with innovative recipes and videos. In the clips, Turm Kaffee's baristi share their enthusiasm for coffee as accomplished experts and approachable brand ambassadors. Due to the positive reception, a second academy has now been opened in Schlieren near Zurich.