Thjnk Zurich and Loved realize rebranding for Ochsner Sport

Ochsner Sport has focused on performance and sports expertise for several years. With the help of Thjnk Zurich and Loved, the sports retailer wants to position itself even more consistently as a performance brand.

Since 2019, Ochsner Sport has been focusing more on performance and sports expertise. Since then, the sports retailer has constantly developed its brand identity. The company is positioning itself under the idea of "Accessible Aspiration" and is increasingly gearing its range of products and services towards people who themselves do or want to do sports at a higher level.

To meet the demands of these athletes, the focus is on skiing, run & train, outdoor and biking. According to Ochsner Sport, it has the best range of products in these four focus sports and is constantly expanding its expertise.

In the area of running, for example, there is a whole universe that is offered to runners. From dynamic running analysis, running groups around European champion Viktor Röthlin, running events and marathons to the company's own running app "Runtime" with a unique podcast that only plays when you run yourself.

The claim "Switzerland is our sports ground" is firmly anchored in the company's DNA and has been cemented and repeatedly dramatized with various campaigns. Now Ochsner Sport has developed a new logo in collaboration with the Loved agency from the Thjnk Group and Thjnk Zurich. According to the company, the rebranding is the next consistent step towards the "Performance and Sports Competence" strategy.

The new logo should reflect performance and a sovereign, powerful self-confidence. Transported by the very clear and geometric typography "Galano Grotesque" set in bold Bold. Sportiness, performance, speed and competition come into play through the moving digit, reminiscent of a stopwatch from sports and movement in general.

The new logo will be rolled out in stages from Friday. First, it will be seen in all stores at over 80 locations throughout Switzerland.

Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Cl. Communication), Patrick Käser (Team Leader Content & Social Media), Andreas (Züger, Cl. Communication & PR), Nathalie Brunner (Cl. Communication), Jan Schmitter (Content & Social Media), Janina Stettler (Content & Social Media), Tavi Venzin (Content & Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Gordon Nemitz (GF Strategy), Andrea Bison (GF Consulting), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Marie Vuilleumier, Andrea Häfliger (Consulting). Responsible at Loved: Maik Beimdieck (Executive Creative Director), Nicolai Diekmann (Art Direction), Valentina v. Cramm (Account Director), Lilli Oldag (Account Manager).

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