Forb: Fresh appearance for Ersparniskasse Schaffhausen

The oldest bank in the Schaffhausen region is moving into the future with a fresh image: The rebranding of the Ersparniskasse Schaffhausen, founded in 1817, is intended to underline the dynamism of the uncomplicated bank and at the same time emphasize its origins.

With its more than 200-year history, it is impossible to imagine the Schaffhausen region and the Zürcher Weinland without the Ersparniskasse Schaffhausen. In order to make the core competencies of the regional bank more visible to the outside world in the future, the branding agency FORB was entrusted with a refresh of the brand. Based on a sharpened brand strategy, the appearance was renewed and communication at all touchpoints was strengthened.

The defining element of the new image is a pattern that is intended to reflect the dynamism and agility of the regional bank. The design language also combines the regional roots and picks up on the characteristic landscape with the Rhine, gentle hills and wide vineyards. Fresh colors provide a deliberate contrast and are intended to position the oldest bank in the region as a contemporary and likeable regional bank.

Responsible at Ersparniskasse Schaffhausen: Dr. Beat Stöckli (CEO), Corinne Wüthrich (Head of Marketing), Helen Eichenberger (Marketing), Adrian Marthaler (IT Manager). Responsible at Forb: Roman Burch (Strategy & Concept), Oliver Forrer (Strategy & Concept), Klemens Vetsch (Art Direction), Julia Roman (Graphic Design), Elena Freydl (Graphic Design), Adrian Rupp (Graphic Design).

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