With the concept store, the Italian luxury car manufacturer Ferrari creates a place of encounter, thereby combining the heritage of the brand with a modern and innovative interpretation.
The pop-up location at Uraniastrasse 18 combines a gallery space on the second floor with exclusive artworks by Silvie Fleury, George Condo, John Armleder and Blair Thurman. Spread over two floors, the pop-up concept store immerses customers in the unique world of Ferrari. On the first floor there is an Italian café during the day and a bar with aperitivo in the evening. In addition, Ferrari by B.I. Collection invites customers to enjoy and purchase an exquisite selection from Ferrari's current fashion collection as well as a carefully curated selection of accessories, books and magazines. The pop-up store restages the 360° world of Ferrari.
Charles Blunier has already been able to count the B.I Collection among its customer portfolio for four years and both can look back on a successful collaboration together. With the creative strategy and conception of the Ferrari Concept Pop-Up Store, Charles Blunier & Co. wants to set a milestone for the Ferrari brand.
Together with the team of Eggert & Friends, a modern interior was implemented in a very short time and celebrated with a brilliant opening. Since Friday, September 16, the pop-up location is open for walk-in customers as well as family and friends of Ferrari.
Digital campaign with photographer Edgar Berg
The entire communication and creative identity was also conceived and implemented by the design studio Charles Blunier & Co. For the campaign, Charles Blunier was able to win over photographer Edgar Berg and is using the expressive campaign to cover the city of Zurich with a digital campaign.
Charles Blunier says: "We are very proud to have been chosen by Ferrari to create this pilot project. To enjoy the trust of one of the biggest brands in the world is a great recognition to our way of thinking and holistic design approach."