Studio Thom Pfister creates new branding: Promoton becomes "nice noise

Promoton has been on the road acoustically for 25 years. The core competencies in the field of film production and moving image have been expanded. The work of the creative team can be found on the radio, in the cinema, on television, in museums, exhibitions as well as at events and on all digital channels.

As a basis for the new overall appearance, the brand message was developed, it reads:

"Sound, music and moving images are our passion. With great commitment we work with people for people. Passionate, familiar and with the highest quality. We don't want to be the biggest studio, but one of the best. By listening and with empathy, we implement the visions of our customers reliably and accurately. With sound craftsmanship, sound and image worlds become tangible. As a creative team we offer unique ideas, concepts and realizations for audio and video productions. Communication, culture, events and major occasions become an experience together with our content and us. nice noise - Unforgettable experiences in sound and vision".

Sound and image merged

The result is a logo that merges sound and image into one word/image mark. The animation of the logo reinforces the message. For the visual world, unique, fascinating and artistic animations were developed by multimedia and CGI artist Misha Shyukin, which also incorporate Nice Noise's expertise here. The visual world stands for the moving image and at the same time the visuals "dance" so playfully that you can already hear the sound and music produced by nice noise. The new website nicenoise.ch was also designed and programmed by Studio Thom Pfister.