Process implements brand refresh for Adnovum

The Zurich branding agency Process has realized a brand refresh for Adnovum, which is to make the new positioning and the origin of the globally active Swiss IT service provider tangible.

The market in which Adnovum operates is changing rapidly. Therefore, the leadership team around CEO Thomas Zangerl decided on a brand refresh, based on the new orientation of the company. The new brand should continue to reflect the company's core competencies, but also make it tangible that market orientation and collaboration in working with customers are gaining strongly in importance in the new Adnovum era.

From the new Adnovum neon sign high above the train tracks in Kreis 4 to the corporate website, from the interior design in the new headquarters in Zurich to the color and image world to the logo and claim: The brand refresh has an impact and communicates purposefully at all touchpoints. With the new distinctive appearance, Adnovum is not only agile and dynamic, but also friendly and accessible.

For Adnovum CMO Andreas Punter, the rebranding is central to the company's successful future: "We are proud of the new brand because it communicates what we stand for at all touchpoints: Smart minds and trusting collaboration. It thus strengthens our positioning and contributes to Adnovum's economic success in the long term."


For the entire rebranding, including analysis, strategy, design and implementation, Adnovum relied on the Zurich-based agency Process.

More about the Rebranding project in detail 

More articles on the topic