Yellow creates the look of Sustainability Days
Yellow was commissioned by the MCH Group to develop a branding concept for the Sustainability Days. The solution gives the interdisciplinary event an independent visual identity and at the same time allows the four parallel congress and exhibition formats individuality.
Urbanization, neo-ecology and connectivity, as well as their numerous follow-on trends, pose major challenges for society and the economy. This is leading to a transformation driven by digitalization and sustainability. As a result, more and more technologies, sectors and professional fields are merging and interdisciplinary solutions are emerging. The MCH Group is taking up this development with the Sustainability Days and is initially offering four platforms under its umbrella.
On this basis, the MCH Group briefed the Yellow team. Another challenge was that established formats such as Smart Suisse and the MUT environmental technology exhibition were included under the Sustainability Days umbrella.
The result is a brand house consisting of an umbrella brand and four subbrands. In order to give the entire event an unmistakable identity while at the same time respecting the thematic individuality of the four platforms, Yellow developed a modular visual world. The result is a diverse, flexible and yet visually consistent image. The first implementations of the brand creation are currently in use for exhibitor acquisition and online.
Responsible at MCH Group: Julien Rousseau (Brand Director), Marina Rusch (Head of Marketing & Communications). Responsible Agency: Yellow.
