Salt & Water launches the LimbicChair brand

We spend around eight hours sitting in our normal office day plus our free time in the evening. Calculated over a decade, that's simply four years of "time served". The ergonomic LimbicChair wants to offer a way out of this static imprisonment. The two seat shells support the body almost weightlessly in its posture, while arms and legs can move completely freely.

The LimbicChair was developed by Swiss physician and neuroscientist Dr. Patrik Künzler at MIT, among others, and is supposed to be a boon for the limbic system - and thus for memory, drive and creativity.

"The connection between posture and movement and well-being and performance has been proven," explains Limbic Life CEO Künzler. "The LimbicChair is the essence of this knowledge. Clearly, the communication around this innovative seat also needs to be top-notch. For the complete positioning & brand launch, we therefore found the perfect partners in the vision of CD Matthias Kadlubsky and his Salt & Water team."

The future of sitting

Just in time for the start of the first mass production of the LimbicChair, Salz & Water has launched a contemporary branding, a completely reimagined website and an emotional film to stage the seating experience. Because sitting on the LimbicChair is not just sitting. The limbic system is released, ideas and emotions flow as never before, brain and body enter an almost floating state.

Free your hands. Move your mind.

In addition, the chair is equipped with five individually programmable motion sensors. Thus, there is a zoom and scroll function for the computer, a step counter with analysis function of the training status, and also advanced functions for VR gaming.

"For us as an agency, it is an extremely exciting assignment. The LimbicChair stimulates the limbic system and thus connects the mind with emotions. This is also precisely our daily goal," says Frédéric Praplan, Managing Partner at Salz & Water and project manager for the Limbic Life campaign "We are made to move".

Responsible at Limbic Life: Dr. Patrik Künzler (Director & Founder), Mark van Raai (Chief Technology Officer), Patrik Westermann (Head of Sales). Responsible at Salt & Water: Matthias Kadlubsky, Frédéric Praplan, Christian Schickler (overall responsibility), Daniel Kenyon, Mihai Sovaiala (creation) Ala Ho, Raffael Gava (consulting); Alex J. Young, Jamie Carrol (CGI), Henry Gillis (web design/web development), Andrei Patrascu (web development). Responsible at Tyma Film: Yannis Petrone (Executive Producer), Sven Wedekind (Director), Tim Holder (DoP), Sarafina Beck (Cast), Sarah Gmür (H&M), Xenia Christina Salome (Styling), Kevin Prinz (PA), Sven Wedekind (Edit & Grading), SoundPassion (Music & Sounddesign).