Faigle repositions itself - with one-brand strategy from Jung von Matt

With a one-brand strategy, the IT company Faigle wants to bring its service portfolio closer together - and is supported by Jung von Matt / Brand Identity.

Jung von Matt
Dr. Andres Iten, owner and Chairman of the Board of Directors Faigle (left), and Simeon Roth, CEO Faigle.

Faigle is reorganizing itself as of July 4, 2022. In addition to Faigle Solutions AG and René Faigle AG, the subsidiaries Couvertic AG and CM First AG will now also be managed under the Faigle umbrella brand. The subsidiaries Tibo SA, PWS Cardinaux SA and Print & More Logistics AG will remain independent.

With this step, the Swiss family-owned company is responding to the needs of its customers and the change in digital transformation. Because with the new brand set-up, Faigle wants to unite even more competencies under one roof. "We can thus offer our customers relevant core services from a single source, develop customized solutions, and become even more true to our high service ethos," says Simeon Roth, CEO of Faigle. "In this way, we can even better support companies in exploiting the potential of digital transformation."

The Swiss family-owned company Faigle has been constantly evolving for almost 90 years. "We are a company that has continuously developed its product range from mechanical calculators and office copiers to professional printing systems and intelligent data and document management solutions," says Dr. Andres Iten, owner and Chairman of the Board of Faigle. Thinking and acting with the future in mind has been an important driver since the very beginning, adds Iten. With the continuous expansion of its competencies in the areas of document management, process management and ECM, Faigle is now considered one of the most important total solution providers on the Swiss market.

New appearance: close, personal and Swiss

Faigle was supported by the Jung von Matt/Brand Identity agency for the redevelopment of the brand architecture, positioning and appearance. "The one-brand strategy is based on the strong trust placed in the family-owned Faigle company and at the same time makes visible the comprehensive range of services unique in the industry," says brand expert Dominique von Matt. The core elements for the tonality of the new Faigle brand were defined as the attributes close, personal and Swiss, which are reflected in the positioning as well as in the appearance.

 

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