"We are here!" Fresh brand identity for Swissgrid from CRK and Aroma

No longer should the image of Swissgrid be dominated solely by the network infrastructures needed to supply electricity. CRK and Aroma have placed the importance of a reliable power supply for our everyday lives and the people who make it possible at the center of the refreshed corporate image.

As the national grid company that operates Switzerland's extra-high voltage grid, Swissgrid engages in dialog with numerous people in a variety of situations and roles: with political representatives, with authorities, with the business community, with industry partners, with the media and with interested members of the public - including residents living near grid projects.

For this dialog, the joint venture of Aroma and CRK, which was commissioned as the lead agency, designed Swissgrid's new brand identity according to a clear promise: "We are there! For the people and for the companies in Switzerland. And we keep the connection to Europe." Swissgrid makes this promise with many atmospheric and emotionally charged everyday scenes in which the reliable supply of electricity plays sometimes a small, sometimes a large role. The new appearance also shows the people at Swissgrid with their various tasks in order to keep this promise.

This is visible in new signature images and in the new corporate film, which frames these moments with impressive landscapes and infrastructures. These are used in various channels: in print and online media, at consumer trade shows and trade conferences, and at the company's own events and visitor centers.


Responsible at SwissgridMichelle Roth (Head of Communication & Stakeholder Management), Kaspar Haffner (Head of Content & Digital Communication), Silvia Zuber (Senior Communication Manager), Melanie Ciapponi (Digital Media Manager). Mandate Management: Oliver Wimmer (CRK), Philipp Hänggli (Aroma). Film: Moritz Stähelin (CD). Production: L'Project Media Production. Signature images: Louise Riis Ruggaber (AD). Photographer: Dean Jaggi (Luxwerk).

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