Threefold realized appearance for the new indoor swimming pool Appenzell

Dreierlei creates a cross-media image for the newly opened indoor swimming pool. Inspiration was provided by the course of the river Sitter.

Eight years ago, the only indoor swimming pool in the canton of Appenzell Innerrhoden was closed for safety reasons. With the investment sum of around 21 million Swiss francs, an attractive new building has been created - the modern architecture, a lot of wood and light characterize the appearance.

The advertising agency Dreierlei is responsible for the communication and design of the new appearance. Within the scope of an agency evaluation, the young agency from Appenzell was able to convince.

Reference to the Sitter flowing by

The visual identity stems from the river Sitter, which flows past both the indoor and outdoor swimming pools in Appenzell. Moving lines with a playful dynamic provide intrinsic activity and identity. Clear, eye-catching color areas in light blue emphasize the message and ensure a high level of recognition.

Cross-media communication

The new corporate design was used for a wide range of online and offline media channels. The focus was on the awareness campaign with F12
posters and OOH measures. The main messages "Appenzell sweats", "Appenzell goes swimming" and "Appenzell dives in" show on the one hand the great joy of the new indoor swimming pool. On the other hand, they serve as a humorous nod to the long political process that preceded the new building.

Responsible at Dreierlei: Caroline Inauen (Head of Graphics), Linda Inauen (Project Management and Communication), Joel Sanguanini (Graphics), Katia Wyss (Texting). Responsible at the district administration of Appenzell: Markus Gier (Operations Management), Gaby Sutter (Water Surface Management) and Pius Koller (Property Management).

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