Friendly Greetings creates digital presence for Schwyzer Kantonalbank

In order to meet customer needs even better, Schwyzer Kantonalbank is launching its new website in collaboration with Freundliche Grüsse and Magno.

Founded in 1890, Schwyzer Kantonalbank (SZKB) is the leading bank in the canton of Schwyz and, with over 600 employees, one of the largest employers in the region. In line with the strategy of Schwyzer Kantonalbank, its website was redesigned in a project phase lasting several months. fundamentally revised. As a result, the bank is now even better able to meet customer needs in the digital world. In consultation with users, the customer experience was improved and made more user-friendly.

Freundliche Grüsse is responsible for the conception, UX design and content, Magno for the technical implementation, this in co-creation with the teams of SZKB. The focus was placed on digital branding and in this context, for example, the typography was updated specifically for the website. The information architecture was fundamentally revised: The scope of the existing pages was reduced and focused on the essentials. Information on products, services, contacts or locations can thus be found quickly. In addition, visitors have access to an extensive search function.

The search for the right solution is even easier with the virtual assistants: Visitors answer a few questions - and the optimal solution (for example, accounts, payment solutions, investments or financing) is suggested to them. Even after its launch, the website will continue to be developed: It is intended to be the start of a continuous and agile optimization of SZKB's Internet presence.

Responsible at Schwyzer Kantonalbank: Martin Baumgartner (Overall Project Management), Fabian Imhof, (IT Project Management), Celia Arnold (Application Management), Regula Betschart (Product Management), Stefan Kälin and Cyril Schenker (both Marketing & Communication)

Responsible at Friendly regards: Pascal Deville, Marion Schwager, Samuel Textor (overall responsibility), Jonas Hermann (Art Direction / UX Design), Tibor Schläpfer (Consulting / UX Design), Janine Sonderegger (Head of Content), Katharina Thalmann, David Elmiger (Content).

Responsible at Magno: Matthias Rambold (Head of Development), Roberto Eichin (Development), Marco von Moos (Development), Stefan Hengartner (PM).

More articles on the topic