Brand Congress brings international big names of the brand world to Zurich

Under the motto "Reinventing Brands," the Swiss Brand Congress will gather renowned speakers in Zurich on June 13. This year, everything revolves around strategies, brand management and new technologies.

The organizers: Stephan Feige, htp St.Gallen, and Hans-Willy Brockes, ESB Marketing Netzwerk. (Photo: Gabriele Grießenböck)

The largest industry meeting for brand decision-makers in Switzerland brings concentrated brand knowledge and 23 hours of program to the stage of the Dolder Grand. 500 participants are expected, 65 experts from national and international success brands will be on stage, including Procter & Gamble, TikTok, Meta, Google, Westwing, Hugo Boss, Credit Suisse, Logitech, Swisscom - they will talk about strategies, brand management and new technologies.

Sizes from the brand world

Donald Schneider, branding expert and inventor of Karl Lagerfeld's collaboration with H&M, is the "king of campaigns" on stage. Max Schickler from TikTok Switzerland will answer whether Swiss brands are currently missing their opportunities. Daniel Grieder, CEO of Hugo Boss, will talk about the comeback of a brand. Kristina Bulle, CMO Procter & Gamble, will put the reputation, credibility and purpose of a brand at the center of her talk. Najoh Tita-Reid, CMO of Logitech will talk about how a brand keeps up with speed and innovation in the long run. And Yves Mäder from Google will give an insight into how the world of digital marketing is currently transforming.

"Digital stage" and "Strategy stage"

The latest trends will be discussed on two main stages. The organizers will have a "Digital Stage" ready for this purpose, where the spotlight will be shone on topics relating to marketing automation, marketing and advertising technology with special forums and speakers. Brand management, positioning, digital storytelling, collaboration and new content concepts will be discussed on the "Strategy Stage".

The Swiss Brand Congress is organized by ESB Marketing Netzwerk together with htp St.Gallen and the University of St.Gallen.

More information and registration on


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