Spar becomes title sponsor of the Swiss Epic
Retailer Spar Switzerland has signed a four-year title partnership with the Swiss Epic in Graubünden. The mountain bike race will be held under the name "Spar Swiss Epic" from 2022 to 2025.
The Swiss Epic in Graubünden is one of the world's biggest mountain bike stage races and part of the global "Epic Series™". With the support of new title sponsor Spar, the "Spar Swiss Epic" is set to evolve and offer an even better experience to the 800 mountain bikers who travel to Graubünden for the race.
"Spar is proud to be a part of the prestigious Swiss Epic," said Gary Alberts, Chief Operating Officer of Spar Switzerland. "Like Spar, the Swiss Epic strives to bring families and friends together while promoting an active and healthy lifestyle. We look forward to working closely with the Swiss Epic team to make our dream a reality. To further establish the Spar Swiss Epic as one of the world's largest and most sought-after mountain bike events."
"We are excited about the possibilities that the partnership with Spar brings," Felix Eichenberger, managing director of the event, elaborates. "It is safe to say that Spar's sponsorship will take the food stations on the course to a whole new level. With more than 250 SPAR stores throughout Switzerland, the strong presence of the retailer Spar will also help to increase the visibility of the "Spar Swiss Epic" beyond mountain biking circles," Eichenberger added. "Graubünden and the venues - Davos, St. Moritz, Lenzerheide, Laax, Arosa - will continue to play a crucial role in the success of the Spar Swiss Epic," Eichenberger emphasizes.
The SPAR Swiss Epic is part of the global Epic Series - a mountain bike series with first-class stage races, which also includes the Cape Epic in South Africa. Over the course of five days, 400 teams of two - ranging from professionals to passionate recreational mountain bikers - will take to the trails in Graubünden. This year's edition will take place from August 16 to 20, 2022, and will run from Arosa via Laax to Davos. The teams will cover 363 kilometers and climb 11,650 meters in altitude.
