Koch agency creates new brand identity for Pidas

As part of a new positioning of Pidas, the IT support company Pidas has revised its entire identity. Together with the Koch agency, the brand was sharpened and subjected to a rebranding.

Agentur Koch

Your company will only run if your IT is up and running. And employees can only perform optimally if IT problems are solved efficiently. That's why excellent IT end-user support is so important. Support that guarantees maximum reliability and creates new wow effects every day. This is exactly the kind of wow support Pidas wants to deliver.

With this DNA, Pidas has developed a new support concept for the DACH region. From now on, the company will focus exclusively on IT end-user support. The solution is based on the interaction between man and machine or, in other words, between chatbot, support staff and the intelligent IT machine "CORA".

Making people wow!

Under the umbrella of the new promise "Making people wow!", Pidas' new look was launched in the spring. The company now comes with a modern, clear and sustainable identity.

Scalable to all communication channels, the new design works both classically and digitally and is intended to convey the "wow effect" both externally and internally to the company. The company's own employees form the basis of the refreshing visual world.

Responsible at Pidas: Frédéric Monard (CEO), Melanie Müller (Head of Marketing & Communications). Responsible agency: Agencychef.ch.

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