Swiss Brand Congress attracts the brand world to Zurich

Under the motto "Reinventing Brands," the Swiss Brand Congress will gather national and international speakers at Zurich's Dolder Grand on June 13. 2022, the congress will be all about strategies, brand management and new technologies.

The Swiss Brand Congress has been held in Zurich for eleven years and brings together the Who's Who of Swiss brand decision-makers. On June 13, 2022, the conference will take place at the Dolder Grand in Zurich. (Image: Gabriele Griessenböck)

The largest industry meeting for brand decision-makers in Switzerland brings around 23 hours of programming to the stage of the Dolder Grand in Zurich. The 500 brand decision-makers are offered various opportunities to get first-hand innovations and tips from industry experts. Over 65 experts from successful national and international brands will be on stage. This year, representatives of brands such as Procter & Gamble, TikTok, Meta, Google, Westwing, Hugo Boss, Credit Suisse, Logitech and Swisscom will once again talk about strategies, brand management and new technologies.

Sizes from the brand world

With Donald Schneider, branding expert and inventor of Karl Lagerfeld's collaboration with H&M, the "king of campaigns" is on stage (click here for the interview on Werbewoche.ch). Max Schickler from TikTok Switzerland will answer whether Swiss brands are currently missing their opportunities. Daniel Grieder, CEO of Hugo Boss, will talk about the comeback of a brand. Kristina Bulle, CMO at Procter & Gamble, will put a brand's reputation, credibility and purpose at the center of her talk. Najoh Tita-Reid, CMO of Logitech will talk about how a brand keeps up with speed and innovation in the long run. And Yves Mäder from Google will give an insight into how the world of digital marketing is currently transforming.

2 main stages, 65 speakers, 23 hours of program

The latest trends will be discussed on two main stages. The organizers will have a "Digital Stage" ready for this purpose, where the spotlight will be shone on topics relating to marketing automation, marketing and advertising technology with special forums and top speakers. Brand management, positioning, digital storytelling, collaboration and new content concepts will be discussed on the "Strategy Stage".


The Swiss Brand Congress is the industry meeting place for brand decision-makers, service providers and media representatives. It is organized by ESB Marketing Netzwerk together with htp St.Gallen and the University of St.Gallen. Registration is open at Brands-congress.ch possible.

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