Hella Studios creates strong appearance for Enertea by Rivella
With Enertea, the Rivella brand is launching a beverage without a milk serum formula for the first time. Hella Studio is responsible for the product design of the new drink.
"Hella Studio's bold creation, great commitment and impressive professionalism tipped the scales in our favor," says Nicolas Hugentobler, overall project manager at Rivella. The agency won the pitch against 4 national competitors and was commissioned to create a product identity for the new Enertea beverage line. (Werbewoche.ch reported).
Branding and packaging design for three starter varieties
In addition to the common Mate, the two rather unknown teas Guayusa and Cascara are bottled in Switzerland. The South American stimulants are extracted in a cold-brew process and combined with Swiss Alpine herbs. Hella Studio lent this activating blend a packaging design that is to embellish retail shelves with immediate effect.
Hella Studio was in New York during the implementation and worked in shifts due to the time difference. In conjunction with illustrators and graphic designers from its own network, the agency assisted Rivella. The result is a clearly recognizable product identity that will run stringently through all communication measures. The product launch campaign was implemented by Bold. (Werbewoche.ch reported).
Responsible at Rivella: Rahel Burri (Brand Manager); Nicolas Hugentobler (Business Developer and Overall Project Manager). Responsible at Hella Studio: Joëlle Lehmann, Kasper Kobel (overall responsibility and creative direction); Alba de Zanet, Rea Christ, Mathias Zimmermann (graphic design and illustration), Daniel Lerch.
