Baselwest redesigns IWB magazine
Neu tritt das viermal jährlich erscheinende Magazin «Energie & Wasser» von IWB unter dem Namen «E hoch 2» auf. Für die Neukonzeption des Magazins zeichnet die Basler Agentur Basel West verantwortlich.
Basel-based energy supplier IWB distributes a magazine to households in its market area four times a year, previously under the title "Energy & Water". The magazine has now been adapted to new corporate design specifications and appears under the title "E hoch 2" to better reflect the company's broader range of services. The E stands for "renewable energy," and the superscript number 2 is intended to show IWB's great potential - in reference to Einstein's famous equation.
The magazine concept now focuses increasingly on storytelling and edutainment. Each issue has a main theme, which is given greater weight in the dramaturgy. The layout in the new design follows a sharpening of the journalistic formats with different proportions of text and images to make the content more accessible and optimize reader-friendliness.
Responsible at IWB: Katarina Karadzic, Reto Müller (Project Management), Erik Rummer (Head of Corporate Communications), Dietmar Küther (Head of Brand & Sustainability). Responsible at Tatin Design Enterprises: Oliver Mayer, Lukas Gysin (Corporate Redesign). Responsible at Kooi: Claude Beauge, Paul Drzimalla (editorial concept). Responsible at Basel West Corporate Communications: Thomas Aerni, Markus Siegenthaler (design concept).
