Jung von Matt Brand Identity creates fresh market presence for Freshhaus
Jung von Matt Brand Identity redesigned the brand for the relaunch of dream home builder Freshhaus. With clear brand positioning and a fresh appearance, various touchpoints were rethought, from sales documents to the website.
Freshhaus has been building individual single-family homes throughout Switzerland for many years. As a general contractor, Freshhaus assumes overall responsibility for the construction project and assists future homeowners with construction consulting, architecture, construction management and interior design.
In the past, however, Freshhaus was repeatedly confronted with prejudices against prefabricated houses and had to repeatedly prove that a concept house is not a prefabricated house.
In order to eliminate these prejudices once and for all, Freshhaus - together with Jung von Matt Brand Identity - has further developed its own brand with the aim of highlighting the brand's differentiating services and addressing customers more emotionally.
In joint workshops, the agency and the company developed a brand story that would sum up the unique selling points: Individual and high-quality concept houses that make the wishes of future homeowners come true through full support, flexibility and cost guarantee.
Enabling individual life dreams
In order to express the brand history even more strongly in the brand design, the individual design elements were further developed. The logo and the colors were modernized and refreshed. In addition, floor plan animations were developed to make it clear that Freshhaus does not simply place ready-made house templates on the plots.
The various Freshhaus concept houses can be visited via digital tour and experienced with the help of a 360-degree view.
The brand experience taken further
Further touchpoints were also developed on the basis of the new brand experience: From a print media concept to sales documents and a new website. The website was implemented in close cooperation with the digital experts from Jung von Matt Tech. Using a brand-first approach, a modern, digital brand experience was created based on Webflow. The website should impress with its simplicity, user-friendliness and striking corporate language.
Responsible at Freshhaus: Ivana Milanovic, André Kressebuch, Kerry de Zilva. Responsible at Jung von Matt Brand Identity: Alessandra Bally, Julius Jäger (Strategy), Monica Bühlmann, Boris Stoll, Christina Widmann (Design). Responsible at Jung von Matt Tech: Andrin Gorgi (implementation, project management), Stefanie Pfeffer (project management), Manuela Tappe, Michelle Scholz (design).
