Noord designs the brand for Digital Administration Switzerland
The Noord branding agency designed the brand identity for the "Digital Administration Switzerland" organization, which has been operational since January 2022.
The federal government and the cantons have joined forces for the digital transformation of administrations, as an organization under the name "Digital Administration Switzerland" or DMS for short. The DMS has been operational since January 2022 and shapes the strategic control and coordination of the digitization activities of the federal government, cantons and municipalities. The Noord agency is responsible for the new brand and corporate design of Digital Administration Switzerland.
The new brand is to represent the values of DVS and stand for digitalization and progress. The branding concept includes a trilingual logo, new colors and fonts, and an image concept. The logo combines different aspects: the "CH" and the inverted cross for Switzerland and a reference to pixels for digitization. If the logo is animated, it additionally symbolizes the merger of eGovernment Switzerland and the Swiss Informatics Conference (SIK).
The core themes of Digital Administration Switzerland are presented with new illustrations and used on various channels. The new branding is particularly effective on the website, where animated elements are also used in some cases. In addition, Noord created templates for brochures and office applications.
Website of the DVS digital-administration-switzerland.ch
