Noord: New brand to kick off Swiss Sport Integrity
Since January 2022, the Antidoping Switzerland Foundation has been operating under the name Swiss Sport Integrity. As part of the relaunch of the foundation, Noord implemented the new appearance.
With the adoption of the Swiss Sport Ethics Statute at the 25th Sports Parliament, Antidoping Switzerland was renamed Swiss Sport Integrity.
He said this laid the foundation for better protection of athletes in Switzerland. The Swiss Sport Integrity Foundation aims to make a significant contribution to combating ethical violations and wrongdoing as well as doping in Swiss sport by providing initial advice, investigating and prosecuting suspected violations, doping controls and doping prevention.
Noord redesigned the entire branding for the launch of Swiss Sport Integrity and created a versatile key visual for the foundation. Since January, the new design is presented on the new website as well as on the social media channels of Swiss Sport Integrity. In addition, Noord designed a set of over 70 icons as well as various templates for publications and business stationery. Animations and further digital applications are currently being developed.
