Mona and Mateo challenge the status quo for ReBelle Beauty

The new brand "ReBelle Beauty" aims to empower and promote women's beauty with its products. Behind it is The Conscious Beauty Company, founded by Fabienne Bolliger.

Mona and Mateo is responsible for the brand's identity and appearance, as well as the package design of ReBelle Beauty. "Mona and Mateo understood and shared my vision from the very beginning. Their promise of 'new advertising' fits with my intention to question apparent realities - in society and business - and to think differently in an entrepreneurial way. As a young and agile company as well, the agency was exactly the right partner to work alongside my newly founded company," says Bolliger about working with the agency.

ReBelle Beauty is entering the market with three products. The logo of the beauty brand is based on the rules of the Fibonacci sequence. In nature, it is the blueprint for countless shapes that appear particularly harmonious and beautiful. This wild perfection, which seems random at first glance, is the template for ReBelle Beauty. The logo aims to bring together natural beauty, freedom and independence without being chaotic. The appearance, which is very atypical for the beauty industry, is thus intended to underline the new and unconventional self-image of the young brand.

The claim "I believe so very much in this" expresses the founder's passion and is intended to convey closeness and responsibility - and also become a guiding principle for the target group. "Fabienne's energy and honest enthusiasm for her products and for her customers should be palpable in every element of the brand and thus be passed on to the buyers," explains Mona Fluri, Creative Director and co-owner of Mona and Mateo.

ReBelle Beauty's corporate values were also developed and formulated together with the agency. The guiding principles "Swiss Science," "Only The Good Stuff," "Control Freaks," "Enviromentally Conscious," and "Approved By Fabienne," as well as their explanations, are written on the company's packaging, website, and banner.

ReBelle Beauty products have been available since early December on Rebellebeauty.ch and in stores on Perfecthair.com.

Responsible at The Conscious Beauty Company: Fabienne Bolliger. Responsible with Mona and Mateo (concept and implementation): Sheena Czorniczek, Nicole Waldis, Lesley Ryffel, Mona Fluri, Mateo Sacchetti.