Jeff gives Laureus Charity Night a makeover

The Laureus Charity Night shines in new splendor thanks to the Jeff agency. Under fresh management and through a new, holistic creative concept, the charity event raised exactly 1,364,380 Swiss francs in donations for disadvantaged children and young people in sport.

Around 520 invited guests from the worlds of sport, politics and business experienced the Laureus Foundation Switzerland in a new light on November 13, 2021. And literally, because the Charity Night took place in the newly opened Lichthalle Maag.

The agency behind the appearance is Jeff Zurich, which created and implemented the claim "For a brighter Future" together with the foundation's new managing director, Martin Wittwer. In keeping with the motto, light played a central role in the evening program. From the small lantern to the immersive light show, light as a common thread led all guests into the new era of the Foundation.

The creative concept puts the Laureus Foundation's sports programs, children and ambassadors in the foreground - without forgetting the donors. The message is simple: if we as a team of donors, foundation, ambassadors and children pull together, we can create a better future.

Jeff Zurich accompanied the foundation through the entire process, designed a new event CI/ CD and revised the foundation's basic CRM, PR and communication measures. In addition, the agency from Binz developed a digital tool to modernize and simplify the auctions, which are crucial for success. Last but not least, the agency was also responsible for the organizational implementation, including the design management of the gala evening.


Responsible at Laureus Foundation Switzerland: Martin Wittwer (Project Management), Alana Netzer (Guest Relations), Sandra Katzenhofer (Communications). Responsible at Jeff Zurich: Kirstin Maclean (overall project management), Linus Eidenbenz (direction and supervision), Lena Koschek (co-project management and communication), Jonathan Urech (production and logistics), Maurizio Baur (production and technology), Guri Akyol (artist and stage management), Florian Klein (design), David Hubacher (photo), Kevin Ringli (film), Carina Bosshardt (social media), Cara Müller (artist and stage support). Event Partner: Venon Projects, Nolina applica, Elliott, Maag Music & Arts, Projektil Medialabel, Blasto, Huber Event Promotion. Catering: Franzoli.

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