"Mais bien suur": Megura gives Vertschi a new look
"Young, fresh and cheeky": As of now, Vertschi, the popular Swiss refreshment drink without alcohol, appears in a completely new look - developed by the agency Megura
After almost ten years on the market, the Swiss refresher drink based on crisp green grapes and fresh spring water has been able to establish itself throughout Switzerland - especially in the top Swiss gastronomy and gourmet scene.
As part of the redesign, Vertschi was visually refreshed in several phases. The rebranding was comprehensive - from brand presence to website and webshop, newsletter, social media, packaging and bottle design. The previously rather down-to-earth appearance was replaced by a clear and striking presence in a fresh minimalist design. The result is a "crisp, new look that melts in the mouth just like the fresh, cheerful beverage itself" is how Megura, the agency from Baden that carried out the project, describes the new look.
The new brand identity is accompanied by a comprehensive communications concept and a new social media concept. The claim "Mais bien suur" was also developed as a brand addition to emphasize the full and valuable acidity of the beverage. The website and web store are based on the purist new bottle design and come across as fresh and sophisticated.
The new look is intended to underscore the value of the brand and convey to customers what Vertschi stands for as soon as they see it: "Sparkling pleasure without alcohol in the highest premium quality from Switzerland."
