MetaDesign creates brand identity for Smartenergy
The investment company Smartenergy specializes in wind power, solar and hydrogen projects. As a "creative general contractor," MetaDesign developed, coordinated and implemented the new brand identity, including the website - in just 100 days.
The goal of Smartenergy is to drive the energy transition by investing in solar, wind and hydrogen - and thus invest in a sustainable future.
As brand partner, MetaDesign supported the company in developing a visionary idea into a strong brand with international appeal. Using a lean project setup and direct decision-making channels, the brand strategy, visual and verbal brand identity and initial implementation were developed in just 100 days.
MetaDesign created a bold and bold brand experience from a single source and coordinated it in collaboration with the relevant experts. MetaDesign developed touchpoints such as the website, print media, stationery, event presence, corporate movie, corporate sound, training for all employees, brand in space, digital trade show booth, landmarks, vehicle lettering, merchandise - and on an ongoing basis.
The result is a brand that is committed and self-confident in communicating to the outside world what Smartenergy stands for: For renewable energies as the way of the future. For investments in solar, wind and hydrogen. For bringing together experts from a wide range of disciplines. For breaking new ground, wanting to make a difference and investing sustainably.
