Yellow adds for Grether's Pastilles

Grether's Pastilles launches a third limited edition. After all previous editions were very well received in the market, Doetsch Grether commissioned a winter edition from Yellow. The agency has once again entrusted the Basel illustrator Patrizia Stalder with the realization of the subjects.

Both the first and second series of Blackcurrants in the golden retro cans met with lively interest from retailers and consumers alike. This has motivated Doetsch Grether to develop another series together with Yellow for the 2021 season.

The four new motifs focus on the Swiss. Following the motto "Never change a winning team", the responsible team at Yellow again commissioned the Basel illustrator Patrizia Stalder to implement the motifs on behalf of Doetsch Grether. In addition to the can design, the agency also implemented several sales promotion measures such as POS material and B2B mailings.

The limited edition with the four new Swiss winter images has a print run of 18,000 pieces each and has been available since September and while stocks last in pharmacies and drugstores in Switzerland as well as in Austria, Belgium, Germany, Hong Kong, the UK and the USA.

Responsible at Doetsch Grether: Aglaé Voetmann (overall responsibility, Senior Brand Manager). Responsible at Yellow: Pascal Rehmann, Markus Stöckli, Mira Ewert. External partners: Patrizia Stalder (illustration).

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