Metadesign to modernize HSG brand presence
The University of St.Gallen, also known as HSG, entrusts brand consultancy Metadesign with the mandate to modernize its brand identity in order to position the university as a leading think tank in Europe.
Metadesign is to use the mandate to express the brand's claim to leadership even more strongly in the future. To this end, the brand presence will be modernized and aligned with the requirements and demands of a digitalized world. In addition, the numerous users of the brand will be given simple tools to communicate consistently and coherently across the board. The first results will become visible over the coming months.
Valérie Horner-Diem, Head of Branding and Marketing at the University of St.Gallen: "We are increasingly competing internationally with the University of St.Gallen. We need to express our unique positioning with a dynamic yet consistent brand experience. We are delighted to have MetaDesign, an internationally renowned partner, at our side to challenge and support us in this process."
Lukas Eiselin, CEO Metadesign: "The University of St.Gallen occupies a unique position in the educational center of Europe. We are pleased to clarify this position with the brand and to carry it into the future."
The University of St.Gallen was founded in 1898 as a commercial academy. Metadesign is a global brand consultancy with offices in Beijing, Berlin, Düsseldorf, Lausanne, New York, San Francisco and Zurich, which has been serving brands such as Apple, Bucherer, Didi Chuxing, Die Mobiliar, Four Seasons, Intel, Jaeger-LeCoultre, Krebsliga Schweiz, New York Philharmonic, NZZ, Swiss Life and Volkswagen since 1979.
