Skyguide provides air traffic control for Switzerland and neighbouring countries with around 1500 employees at over 14 locations. As the lead agency for the company's branding, Noord supported and advised Skyguide throughout the entire further development process and helped the company to achieve a fresh image.
The revised brand identity stands for skyguide's values and communicates transparently and at eye level. The centrepiece is the new Skyguide website and the brand movie. As part of this branding project, Noord also revised the iconography, letterheads, various PPT and office templates, trade fair stands and signage.
"Skyguide is in the midst of a profound, technology-driven transformation. The updated branding reflects and supports this process of change," says Myriam Käser, Skyguide's Chief Communications & Public Affairs Officer. "The claim 'beyond horizons' reflects our broadening horizons and is directly linked to the sky - forward-looking and inspiring," adds Michaël Maillard, Skyguide's Head of Brand Positioning.