Strengthening the WIR bank in the logo and with a new claim

The new website, which went online in March, set the pace for the changes. At the same time, the two magazines (Wirinfo for Swiss SMEs and Plus for private customers) in a new design from April. Real eye-catchers. Without a "big bang", but step by step, flyers, business cards, stationery, promotional items, vehicle lettering and much more were adapted.

An important part of the rebranding is the three new image worlds, which are intended to appear fresh and authentic. A dotted pattern as a graphic element, naturally animated in the moving image area, magically attracts the eye. In combination with the massive image, it conveys the content quickly and pragmatically. The corporate and product image worlds are clearly separated in terms of color: The corporate image world relies on the red from the WIR bank logo and communicates the company's values. In the B2B and B2C areas, an orange pattern generates attention.

For its campaigns, Bank WIR has opted for a mix of analog and digital communication measures: These include analog and digital posters as well as classic ad campaigns. It has a digital presence with social media ads, paid posts, and "cool and thoroughly bank-typical" video clips on YouTube. The measures are accompanied by PR contributions in SME publications and articles in the bank's own customer magazines.

At the corporate level as well as in the B2B area, the bank relies on authentic and emotional testimonials.

Bank WIR is a cooperative bank for SMEs and private clients - from Switzerland, for Switzerland. Down-to-earth and at the same time with its finger on the pulse. With modern banking products as well as savings and pension solutions that are among the best in the market, but also with its own complementary currency for successful businesses. A bank that enters into profitable partnerships and thus creates more value for its clientele.

The entire rebranding was implemented mostly in-house.

Testimonial from Abassia Rahmani

Testimonial from Flavia Landolfi

Making Of

Responsible at the bank WIR: Reto Brotschi (Head of Marketing); Jonas Kiefer (Head of Marketing); Volker Strohm (Head of Corporate Communication); Eliane Meyer (Art Director); Peter Bellakovics (Campaign Manager); Denise Siemens (Digital Marketing Manager); Patrizia Herde (Corporate Communication/Public Relations). Responsible for redesign/campaign: Purpur Mediengestaltung Franziska Baumann, Arne Völker. Responsible at Plan B Film (film production): Barbara Kulcsar (script & direction), HC Vogel, Jessica Sonderegger, Julia Orozslan (producing), Filip Zumbrunn (camera), Gion-Reto Killias (editing), Pablo Kirschke, (compositing);Adriel Pfister (colorgrading); Manu Gerber (composition, soundmix). Responsible for the photo shoots: Klaus Andorfer (photographer), Tobias Sutter (photographer).