Wirz Brand Relations developed a new brand design for the sixth-generation family business. In the new appearance, customers can experience the wine knowledge, craftsmanship and passion for wine that have been cultivated over generations.
"With the brand identity, we want to convey even more clearly who we are. A Zurich family business that cultivates wine culture from cultivation to sale," says Marc Landolt, Managing Director of Landolt Wines. In the new brand design, this wine tradition is made tangible with natural colors, organic shapes and an atmospheric visual world with authentic wine moments. A reduced design leaves room for inspiration and takes customers into the fascinating world of wine. Strikingly staged illustrations with a haptic feel lead to a high level of recognition and independence for the brand.
"The brand design is inspired by the wine craft and the dedication and fascination that Landolt Wines has cultivated for generations. The appearance thus naturally becomes part of this wine culture," says Thomas Städeli, CEO of Wirz Brand Relations. In addition to the new brand identity, Wirz Brand Relations redeveloped all print media and designed the website with the associated online store. With the relocation of Landolt Weine Vinothek to its new address in Zurich's Binz, Wirz Brand Relations also assisted with the interior architecture and design of the store.