Bodin.Consulting: New branding for Winemaker.com

The best way to buy wine is directly from the winery. Based on this insight, entrepreneur Elian Kool, former CEO and co-owner of Netcentric, and his team have created a new type of marketplace that gives wine lovers direct access to winemakers.

With stories and reports insights into their handicraft and secrets are granted. By selling without intermediaries, Winemaker.com offers direct sales prices and ensures a fair income for the winemakers, as it says in a statement.

In the course of the expansion of the platform, a comprehensive overhaul of the strategy and the brand identity also became urgent. Frank Bodin and his team were commissioned with this. The developed idea: A declaration of love to wine, in that the old logo of Winemaker.com - a grape - is hit anew by Cupid's arrow. This expresses not only the direct way but also the emotionality that the Winemaker.com platform offers.

Digital storytelling as a decisive factor

The rebranding is also accompanied by an overhaul of the platform, including a new color palette, new imagery, and even more content. In addition, Winemaker.com plans to soon offer true AI-based wine analysis and recommendations, which should enable users to find their individual, true favorites instead of relying solely on the taste of others and points.