Blueheart realizes relaunch for Studer Cables
Since the end of March, Studer Cables AG, which until then belonged to the German Leoni Group, has once again been operating independently on the market. The Aarau-based agency Blueheart developed the new market presence for the company.
Studer Cables, based in Däniken SO, has been regionally anchored since 1939 and specializes in the development and manufacture of highly specialized plastics and special cables.
Blueheard developed various measures for the new brand appearance of Studer Cables. In addition to the new logo, a video animation was created, which dynamically sets the scene for the logo and is displayed on the website, which was also implemented by Blueheart. Website is used. For the brand launch, various stationeries from letterheads to envelopes and business cards were also realized. Various other measures are currently in the works.
Responsible at Studer Cables: Bruno Fankhauser (CEO), Hans-Martin Rohr (Vice-President), Christoph Egli (Head of Marketing Communications). Responsible at Blueheart: Olivier Kilchherr (CD Art), Marianne Kieser, Janine Simmen (Art Direction), Michael Lang, Frédéric Renzen (Project Management / Consulting), Claudio Heller (Video Production), Nicolas Renzen (Project Manager Digital), Cyrill Lehmann (Web Development).
