Lidl Switzerland extends cooperation with Anita Buri

Lidl Switzerland and Anita Buri extend their partnership for another three years. Buri has been on the road as a brand ambassador for Lidl Switzerland since 2014. The retailer and the Thurgau native have already planned various other joint projects.

The presenter and former Miss Switzerland from 1999 has her roots in the canton of Thurgau - as does the retailer Lidl Switzerland. So the two are connected by more than just a long-standing cooperation, Lidl writes in a statement.

In recent years, Anita Buri and Lidl Switzerland have realized numerous campaigns and projects together. These include the 5-day fitness program "Fit with Anita Buri". Since December 2020, Anita has been inviting celebrities for a coffee chat in the podcast episodes "Schnurri mit Buri". Another 16 episodes are planned for this year. Among others, the two wrestlers Christian Stucki and Samuel Giger - both also Lidl Switzerland brand ambassadors - but also Renzo Blumenthal and Fäbu Rohrer have already been guests on the podcast.

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