Lidl Switzerland extends cooperation with Anita Buri
Lidl Switzerland and Anita Buri extend their partnership for another three years. Buri has been on the road as a brand ambassador for Lidl Switzerland since 2014. The retailer and the Thurgau native have already planned various other joint projects.
Editorial
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April 29, 2021
The presenter and former Miss Switzerland from 1999 has her roots in the canton of Thurgau - as does the retailer Lidl Switzerland. So the two are connected by more than just a long-standing cooperation, Lidl writes in a statement.
In recent years, Anita Buri and Lidl Switzerland have realized numerous campaigns and projects together. These include the 5-day fitness program "Fit with Anita Buri". Since December 2020, Anita has been inviting celebrities for a coffee chat in the podcast episodes "Schnurri mit Buri". Another 16 episodes are planned for this year. Among others, the two wrestlers Christian Stucki and Samuel Giger - both also Lidl Switzerland brand ambassadors - but also Renzo Blumenthal and Fäbu Rohrer have already been guests on the podcast.
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